Will Cougar Town's Grassroots Marketing Repay? The Cast and Crew Weigh In

Bob Clendenin, Busy Philips and Courtney Cox Cougar Town continues to be from the air eight several weeks, but that does not mean the show's cast and crew weren't working hard marketing the show's lengthy-looked forward to return. In October, the cast shot secret, blink-and-you-skipped-it cameos on other primetime series like Grey's Anatomy and Castle. Two several weeks later, show bosses Bill Lawrence and Kevin Biegel started organizing a large number of viewing parties in metropolitan areas spanning from from California, FL towards the show's Culver City set, where fans could get together to look at never-before-seen Season 3 episodes, meet people from the cast and revel in some free wine. More lately, Biegel gave fans the opportunity to win a stroll-on role when they waved an indication exhibiting the series' premiere time and date on-air throughout Super Bowl XLVI. Cougar Town stars to pop on your preferred shows Incensed over ABC shelving his show for such a long time, Lawrence even put a personal party for journalists in The month of january - and nicely rejected network publicists who requested when they could visit. "The times of the network running advertisements saying, 'Make sure you read this show next Wednesday [are gone,Inch Lawrence told reporters in the event. "For this reason In my opinion grassroots marketing can be done and when it turns the dial whatsoever, it will likely be the near future.Inch "Waiting until [Feb] would be a little tough. You won't want to test people an excessive amount of,Inch star and executive producer Courteney Cox stated throughout January's gathering. "When the show does well within the first three episodes, then we'll return most likely for 2 years. ... As we don't, then we are canceled which is going to be it, but I do believe that people have strong fans." That fan loyalty is going to be examined large-time once the show returns on Tuesday, February. 14 at 8:30/7:30c without the advantage of hit series Modern Family like a lead-in. Rather, Cougar Town will air on the new evening following newcomer comedy Last Guy Standing. ABC cuts seven episodes from Cougar Town's third season Co-star John Van Holt remains positive that fans will discover the Cul-p-Sac crew's new house. "It's the very first time I have ever experienced something similar to this," he stated. "I can not go anywhere without somebody asking, 'What happened to Cougar Town? Just when was it returning on?'" The concept is less to usher in new audiences Lawrence just wants the die-hards to return. These. "As we do this, we win," Lawrence states. "My foolish optimism would be that the individuals who such as this show were religiously in it which there's a large number to help keep it alive. My fear is the fact that we remained off too lengthy." The final episode to air was viewed with a series-low 5 million audiences in May. Cougar Town coming back in Feb So whether fans arrive - and with no cast, crew and free booze -- is anyone's guess. "This is actually the very first time I can not let you know how this show can do,Inch Lawrence stated. "Personally, i believe that the show's resource is community where those who enjoy it enjoy it a great deal and can abide by it and appear of these insane parties. When the show continues to be on the coming year, I am likely to be grateful. And when it isn't, I am likely to be pissed and think [ABC] mismanaged it." (Additional confirming by Natalie Abrams)